How Innovation Happens

Boss says: “Let’s innovate!”

Team typically goes through this process:

Start: “Hey, we gotta research what the market wants!”
Middle: “Let’s build feature X, Y, Z — because that’s what we believe the market wants!”

End: “We failed! We didn’t understand what the market wanted! BOO!”
How does innovation happen?

You can’t plan for success.
Only the market can approve your success.

WHAT?

Segway.

Segway had the world’s best innovators drawing up its plan.
It was supposed to transform roads and commerce.
Mr. Big Shot Innovator (Steve Jobs) said himself the product will rock the world.
It didn’t.

The well-built machine discovered a market that wasn’t too keen on paying $6K for a two-wheeler whose top speed stood at 12 MPH.

Drawing up the filthiest plan in the world won’t guarantee you a place in the Innovators’ Hall of Fame.
Prominent inventions don’t come by way of comprehensive “strategic” business planning.
Oh no; it comes by way of this kabillion-dollar practice:

Throwing your invention out there.
See if people likey-like it.
That’s it.

Créditos: Trizle